Advertising observation #2.

There's an ice cream place on 9th Ave at 55th Street called Dippin' Dots. I've been there a few times. It's a strange place. I like it. It's different. They don't really serve ice cream-- but rather, ball-bearing size edible 'dots' that fill up a small, medium, or large cup, and come in various flavors. It's not a bad idea. I guess it's not a good idea either because I looked in the window on my way home tonight and the store is empty. They're gone. The irony is, their sign, which is still stuck to the window, reads the following: "Dippin' Dots. The Ice Cream of The Future."